Meet the Samsung 98” 4K HDR 120Hz Crystal UHD Smart TV, built to make supersized entertainment look crisp, vivid and smooth. Supersize Picture Enhancer uses AI-enhanced processing to optimize image quality for an ultra-large screen, reducing noise and increasing sharpness so movies, shows and games stay clear at 98 inches. PurColor expands color beyond traditional RGB models for true-to-life tones, while the Crystal Processor 4K refines color, sound and more for dazzling 4K viewing. 4K Upscaling sharpens shows and videos by transforming each pixel for a cleaner picture. Motion Xcelerator 120Hz keeps sports, action scenes and gameplay smooth, while Mega Contrast automatically adjusts brightness and contrast to reduce differences between light and dark areas. HDR reveals a wide spectrum of color and fine detail, with brightness and contrast dialed in frame by frame so dark scenes look rich. Powered by Samsung Tizen OS, this Smart TV makes it easy to stream shows, play games, work out with a trainer and discover must-have apps in a few clicks. Game Bar enhances console and cloud gaming with screen ratio control, AI Auto Game Mode, Mini Map Auto Detection and virtual aiming. Pair it with a compatible Samsung Q-Series or 5-Series soundbar to unlock Q-Symphony for synchronized sound.

• Supersize Picture Enhancer: AI-enhanced picture quality optimized for a super large screen. The Supersize Picture Enhancer reduces noise and increases sharpness, even at its biggest size.
• Pur Color: See a wider spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology.
• 4K Upscaling: Get a clearer picture from more of your shows and videos. 4K Upscaling transforms each pixel.
• Motion Xcelerator 120Hz: Experience smooth action with exceptional motion enhancements for a seamless picture.
• Mega Contrast: Automatically adjusts the brightness and contrast and reduces the difference between light and dark areas.
• HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their dial levels in every frame so you can see your content as it’s meant to be seen.