The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic color and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

• Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces.
• Bright or harsh room lights can mean gray, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies.
• Anti-glare - A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.
• Low Reflection - A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath.
• 98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast-paced on-screen movement with unprecedented smoothness, clarity and realism.
• XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.